I’m Brad Ulrich.
I am a designer
at iThemes in
Oklahoma City.

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BeSpoke Cards

July 8, 2008

I read a lot of debate on whether fixies should have the right to create their own spoke cards or if they can only be received via races or all­ey­cats (which I’m not too sure they really do in Edmond/Stillwater, OK).

So I’ve decided to make some of these — I hope I don’t get roughed up by any serious racing fixies for putting these in my spokes.

Our house is on Admiral Ave. in Stillwater next year so that’s the jus­ti­fi­ca­tion for the name — it sounds regal, ele­gant, yet bold — espe­cially in this pseudo-Soviet font Bebas — my new favorite font (aside from the oblig­i­tory Helvetica Neue Condensed Bold).

The #s are my gearing. Martin over at Schlegels rec­om­mended what he rides — a 44:16 or a 44:18, so I think I’ll trust the brit on this one. Hopefully he can get it done by the weekend!

So check it out!

This post is about: bikes, culture, graphic design, my work

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