I’m Brad Ulrich.
I am a designer
at iThemes in
Oklahoma City.

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Strategy

Cooper’s Bicycle Center

Cooper’s is one of my favorite Stillwater com­pa­nies. I’ve spent more time and money in the store than most. So when I got the oppor­tu­nity to help them use social media, I was ready to roll. I do not apol­o­gize for that pun.



Abercrombie & Fitch

Abercrombie is def­i­nitely not the client I would have chosen. My pro­fessor knew that all too well and assigned it to me as a chal­lenge. Our group cre­ated a media plan to launch a new A&F organic line. (I had to give A&F a little bit of my style.)



AOL AIM

My sopho­more year, as a member of the OSU AAF com­pe­ti­tion team, I designed this cam­paign plans book. The [in] net­work was our orig­inal idea in 2007 that is essen­tially being imple­mented now by sites like Foursquare and Gowalla. The AOL rep­re­sen­ta­tive at the com­pe­ti­tion told us our ideas were, “too forward-thinking.” We were OK with that.

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