Identity Work

I haven’t done any iden­tity design in about a year, and this week I’ve done two. And another one a few weeks ago. These two are works in progress for the OSU Student Union health ini­tia­tive and Poke Your Vote.

The Healthy Union brand is a ten­ta­tive name of the OSU Student Union health pro­gram. The Union is encour­aging employees to stay healthy by giving incen­tives for things like losing weight or quit­ting smoking. I wanted to keep the look clean and med­ical. The Union dining already has a healthy eating pro­gram with a rough, organic style, so this needs to have a dis­tinct feel. The Union tower (placed here on the cross) has been used in most of the building’s branding mate­rials by itself for years, so it asso­ciates it specif­i­cally with the Student Union.

PokeYourVote.com is a web site our internet com­mu­ni­ca­tions class is working on. I’m designing the pre­lim­i­nary look of the site this week. This is the logo. It’s a com­bi­na­tion of the iconic Cowboy fan finger gun and a check mark in a voting box. The site will be a blog ded­i­cated to hearing the unbi­ased, col­lec­tive voice of Cowboy fans, stu­dents, alumni, staff and fac­ulty and pro­moting public dis­cus­sion of campus issues.