I’m Brad Ulrich.
I am a designer
at iThemes in
Oklahoma City.

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Typ*gr*phy Idea

October 24, 2008

Ok so from what I can tell from internet port­fo­lios you can’t be a real graphic designer without your own custom cre­ated type­face, usu­ally either based on the immortal Helvetica or some strange, illeg­ible fat font that looks like 26 squares with a few tiny notches cut out of the sides to somehow create let­ters that take longer to read than they do to draw. Ok, cliché vis-com stu­dent poster font rant over.

So here’s my attempt at a font. I basi­cally tried to cut out the unnec­es­sary parts of the let­ters while still keeping them leg­ible. It might take some thought to get thru, but not enough to make you stop reading it hopefully.

I may make a ver­sion of it with all dotted lines and make it an über-ink-friendly font by taking out all unnec­es­sary use of ink to print it. That was the ini­tial idea. To make a font that isn’t wasteful of time, brain activity, or ink.

Also not sure how to actu­ally turn it into a usable font. It’s just in Illustrator for the moment.
Gotta get on that. 

Enjoy. More to come soon.

This post is about: graphic design

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