I’m Brad Ulrich.
I am a designer
at iThemes in
Oklahoma City.

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bikes

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Timbuk2 Brand Experience

I used 4 mes­senger bags throughout col­lege. 3 of which were bought at thrift stores for less than $2 each. So when I got a real job (a post about that coming soon), I decided to invest in a good →

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Lights – Camera – Back in Action

Ok, so I know it’s been a very long time since I’ve updated this blog. I worked on my blog for New York for a week while I was there. It was unbe­liev­able. I flew back from NY that Friday →

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Horizontal Handlebars

So after weeks, nay, months of my right-hand bike han­dlebar tape fraying off at the edge, the other end has come loose. So tonight I’ve decided to fix my bar tape. Instead of paying $20 to get all new tape, →

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Bike-In Movie Night launch (inevitable copy coming soon to Stillwater)

A down­town Pittsburg art space is launching a new series of free films to be shown every Friday evening that would all have bicycle-related themes and would be specif­i­cally for the bicycle com­mu­nity of the city. via Urban Velo This will undoubt­edly →

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Really, Guy In Car?

Ok I just got back from riding my bike around Edmond looking for early­bird Friday garage sales. While on Danforth, I decided to respect the traffic, and ride on the bumpy, children-sacrificing, Edmond side­walks. Upon reaching a light, I stopped →

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BeSpoke Cards

I read a lot of debate on whether fixies should have the right to create their own spoke cards or if they can only be received via races or all­ey­cats (which I’m not too sure they really do in Edmond/Stillwater, →

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Live Simply

O man. I really want to sim­plify my living. I was run­ning tonight (because my bicycle is in the shop — get it back next week @ the latest). so i was run­ning, and i stopped to chat with some →

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Almost Done

This fixie project has taken far too long and it should be done by the weekend. I’m taking the frame, wheelset, and all the rest of my parts to Schlegel’s down­town bike shop today to get Martin to put it →

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New Site Concept and Some Sweet Fixie Action!

So I’ve been working on a new web site. I can’t live with any­thing for more than a few months, so here’s the link for my new idea! Any comments/suggestions are appre­ci­ated.   Also here is some sweet fixie action →

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Too Many

Ok so I made more than 20 of these fixie random designs. So I put them in a merged PDF. Designs 1–22 are there to enjoy. More to come I’m sure. I’m just trying out new tech­niques and trying to →

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Fixie Dust

This is the week that it hap­pens. My fixed gear bike is close! It’s headed to the bike shop this week to acquire the last parts and the gen­eral knowl­edge to put it together. We’ll see how expen­sive this gets. So →

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