I’m Brad Ulrich.
I am a designer
at iThemes in
Oklahoma City.

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Identity Work

I haven’t done any iden­tity design in about a year, and this week I’ve done two. And another one a few weeks ago. These two are works in progress for the OSU Student Union health ini­tia­tive and Poke Your Vote. The →

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Embracing Oklahoma

Instead of whining about how Oklahoma can be boring some­times, I try to find the good in it. One of the bit­ter­sweet parts of our glo­rious state, is our flag. It’s a very inter­esting shield design, but is so poorly →

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Stay OK 1: Coffee Shop

This is the start of a series for me: Stay OK. These posts will be rea­sons why I want to or why I don’t want to stay in Oklahoma after I grad­uate col­lege. I’ve got a few semi-options right now →

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Break Away

I’m in an Internet Communications class this semester, and until about 10 min­utes ago I was the only person here with a blog. Last week, I was the only person with a web site. This is shocking to me. I →

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My New York Times

I will be leaving for New York Sunday morning at 5:40am from OKC. I’ll be there for a week with our Oklahoma State AdClub to tour agen­cies and have a good time. I’ll be there for 6 days before I →

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Bookstore Buybacks

The OSU Student Union Bookstore has 3 prob­lems at the end of the year: Competition for text­book buy­backs from 100 other places in & out of town, including soror­i­ties, char­i­ties, eBay, and other pri­vate and cor­po­rate book­stores. Professors wait until 2 →

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Meta Mailer

I recently received a direct mail piece that I didn’t imme­di­ately throw in the trash. The mailer was a booklet set up to look like a folder on a desk. I know – really orig­inal, right? Kind of looked like an →

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Set Your Minds to Stunned

Just got back from the new Star Trek movie. In typ­ical J.J. Abrams style, we have time warps, fanged mon­sters, some­times con­fus­ingly placed comic relief, stun­ning spe­cial effects and of course my favorite part – well-treated typog­raphy in the opening →

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One Sharp Logo

The San Francisco AIDS Foundation has revamped their iden­tity recently with a very modern, typocen­tric mark. According to [Brand New], a blog that keeps up with iden­tity design updates, the sharp shape and angles are to pur­pose­fully make people uncom­fort­able. →

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Summer Style

Here are some new J.Stewart mailers I’ve been working on. They’re really simple, but that’s the look we decided on at the begin­ning, and she’s had a great response from them so far. We’ve been doing mail­ings of 300/month. Hit →

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100% of Teens Want iPods — 0% Want Zunes

I am a whole­hearted Apple fanboy and Zune hater, but I never expected num­bers like this. I thought there were at least a few teens out there who hate Macs and hip­sters and fun, and things like that. But 100% →

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AdBrad

I have been blog­ging on WordPress using tra­di­tional blog themes for a couple years now, but fig­ured it was time for a change from the tra­di­tional blog look. I’ve decided to go with a min­imal layout, like my port­folio site. →

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