I’m Brad Ulrich.
I am a designer
at iThemes in
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100% of Teens Want iPods — 0% Want Zunes

April 9, 2009

numbers

I am a whole­hearted Apple fanboy and Zune hater, but I never expected num­bers like this. I thought there were at least a few teens out there who hate Macs and hip­sters and fun, and things like that. But 100% iPod!? That’s a pretty incred­ible market share.

News doesn’t get much worse than this for the Zunes and Sansas of the world: a whop­ping 0% of sur­veyed teens planned on buying their devices, with 100% wanting an iPod in the coming year. [Gizmodo]

Apple prob­ably won’t be able to totally con­trol the mp3 market much longer, as the iPod reaches a sat­u­ra­tion point in the US, but appar­ently they’re still over­whelm­ingly in top of mind for teens. Who has a Sansa? Seriously?

Hit the Giz link for more info and links to the Piper Jaffray survey.

[Via Gizmodo]

This post is about: aged, branding, culture, tech

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